Creative direction for luxury and design-led brands — from collection concept and brand narrative to art direction for product launches, campaigns, and editorial content. I help brands define and communicate their creative identity across product, space, and image, working closely with founders, creative teams, and producers from brief to final output.

Deep knowledge of the portuguese and european industry and craftsmanship,  with 14 years of direct field experience working across ceramics, furniture, tableware, stone, metal, wood, glassblowing, cork and textiles — I know who can make what, at what scale, and to what standard. Connecting luxury and design led  brands with artisans, factories and manufacturers across Portugal and  Europe. Beyond the introduction, I can manage the full supplier relationship, from briefing and negotiation to quality control and production follow-up, so brands don't need to navigate the process alone.

Extensive experience designing and developing luxury homeware, objects, furniture, and fashion accessories — from initial research and concept through to the finished product or collection, including prototyping, production management, quality control, and logistics.

Helping luxury and design-led brands define their creative positioning: what they stand for, how they communicate it, and how their products and identity express it consistently. This includes brand audits, creative positioning frameworks, collection narratives, and communication direction for homeware, high-end furniture, collectible design, and fashion accessories.

Advisory and hands-on design support for brands, design studios, and creative individuals: covering project scoping, design reviews, material and production decisions, and creative problem-solving at the intersection of contemporary design, craftsmanship, and industry. Previous clients include Paloceras eyewear (FL), Zoé Wolker Studio, Gonçalo Campos Studio (PT), and Studio Glithero (NL).

Product design rooted in storytelling, cultural contexts of use, and a poetic sensibility around colour, material, and form. This philosophy translates into tangible outcomes — original product concepts, prototypes, and finished collections across homeware, furniture, collectible design, and fashion accessories — always developed in close dialogue with the people who will make and use them.

Deep knowledge of glass production techniques, processes, and creative possibilities — from mouth-blown and hand-cut methods to custom pigmentation and finishing. Available for bespoke commissions for private collectors, interior designers, hotels, and brands seeking truly unique glass pieces: custom colours, forms, hand-cut finishings, and fully bespoke designs, all produced in Portugal.

Mentoring packages tailored for individual creatives and brand founders — available online or in person. For designers, artists, and makers looking to develop their practice, build a creative business, or navigate the design industry. For founders and business owners of design-led brands in homeware, collectible design, furniture, and fashion seeking creative direction, strategic focus, or a trusted sounding board. Packages are shaped around each person's needs and goals.